Which of the following examples demonstrates how electronic commerce creates customer value through form utility?
A)Recreational Equipment, an outdoor gear marketer, receives 35% of its orders between the hours of 10:00 p.m. and 7:00 a.m. when its retail stores are closed.
B)Forty five percent of sales at Amazon.com are from buyers who live outside the U.S.
C)Travelocity.com provides almost immediate access to and confirmation of travel arrangements and accommodations.
D)Bluefly.com, an apparel company, encourages customers to create their own uniquely designed shirts.
E)Pediatricians can purchase dinosaur stethoscope covers at AllHeart.com.

Question

Quizplus · Accepted Answer

Form utility is created when customers can customize or personalize products to meet their specific needs or preferences, as demonstrated by Bluefly.com allowing customers to design their own shirts.

Which of the Following Examples Demonstrates How Electronic Commerce Creates