Individuality and interactivity are important capabilities that marketers derive from Internet technology, and important building blocks for buyer-seller relationships. Companies should empower customers to (1) influence the timing and extent of the buyer-seller interaction and (2) __________, the information they receive, and in some cases, the prices they pay.
A)demand product quality and timely service
B)shop confidently without fear of identity theft
C)speed up the click-through process
D)have a say in the kind of products and services they buy
E)comparison shop with the prices of competitors alongside those of the firm

Question

Quizplus · Accepted Answer

Empowering customers to have a say in the kind of products and services they buy allows for greater individuality and interactivity in the buyer-seller relationship. It also allows for a sense of customization and personalization, which can lead to increased customer satisfaction and loyalty.

Individuality and Interactivity Are Important Capabilities That Marketers Derive from Internet