Which of the following pricing tactics would Ticketmaster use if it wanted to price sports and concert tickets based solely in response to demand for the events?
A)yield management pricing
B)experience curve pricing
C)dynamic pricing
D)cost-plus pricing
E)skimming pricing

Question

Quizplus · Accepted Answer

Dynamic pricing refers to the pricing strategy where the price of a product or service is constantly adjusted based on changes in demand and supply. In the case of Ticketmaster, they would use dynamic pricing to adjust the price of sports and concert tickets in response to demand for the events. This would enable them to maximize their revenue by setting the most suitable price as per the market demand.

Which of the Following Pricing Tactics Would Ticketmaster Use If