Online consumers are considered empowered consumers because
A)products and services purchased online often cost less than in a retail store.
B)online shopping does not require that they fight traffic, find a parking space, walk long store aisles, and wait in line at checkout.
C)they can control their shopping and purchase decision process.
D)there are websites for almost any product or service they want.
E)they can engage in an electronic dialogue with marketers.

Question

Quizplus · Accepted Answer

Online consumers have control over their shopping and purchase decision process. They have access to product information, reviews, and price comparisons that help them make informed decisions. They can also easily navigate through different websites to find the best deals and products, giving them more power in their consumer behavior.

Online Consumers Are Considered Empowered Consumers Because