Marketers are increasingly using social media to reach college-age students in the U.S. because
A)college age students are sensitive to the environment and reject ads using paper-based media.
B)the brand ambassadors concept has not been as effective as expected.
C)Internet advertising is ineffective with other age groups.
D)they work better than traditional print media.
E)students reject the media their parents use

Question

Quizplus · Accepted Answer

Marketers are using social media to reach college-age students because it has been found to be more effective than traditional print media. This may be due to the fact that this age group is more likely to interact and engage with brands through social media platforms.

Marketers Are Increasingly Using Social Media to Reach College-Age Students