An "active receiver" who is "delighted" with the brand advertised and sends messages to her online friends about the brand is referred to as a(n) __________.
A)"expert"
B)"follower"
C)"end-receiver"
D)"traditional consumer"
E)"evangelist"

Question

Quizplus · Accepted Answer

An "evangelist" is someone who is an active receiver, delighted with the brand advertised and promotes it to their online friends. They are known for being passionate and enthusiastic about the brand and can potentially be a valuable asset in terms of word-of-mouth marketing.

An "Active Receiver" Who Is "Delighted" with the Brand Advertised