Performance measures for social media are divided into two types: __________ and __________.
A)number of photos uploaded;number of characters typed (comments,tweets,etc. )
B)purchases made online;purchases made in a store as a result of a link from a social media website
C)traditional media costs;social media costs
D)number of "Views" of a YouTube video;number of "Likes" on Facebook
E)those linked to inputs or costs;those tied to the outputs or revenues

Question

Quizplus · Accepted Answer

Performance measures for social media can either be linked to the inputs or costs, such as the number of hours spent on social media management or the cost of creating content for social media platforms, or they can be tied to the outputs or revenues, such as the number of clicks, engagements, or conversions resulting from social media campaigns. These measures allow businesses to track the effectiveness of their social media efforts and make informed decisions about their social media strategies moving forward. Options A, B, C, and D are not the best choices as they do not capture the full range of performance measures for social media.

Performance Measures for Social Media Are Divided into Two Types