An example of the ideal performance measure for social media advertising is one that __________.
A)attracts unique visitors
B)adds registered users
C)builds awareness
D)ties actual sales revenues to the cost of the ad
E)generates brand buzz

Question

Quizplus · Accepted Answer

The ideal performance measure for social media advertising would tie actual sales revenues to the cost of the ad, as this directly correlates the success of the ad to its impact on the bottom line. Other measures, such as attracting unique visitors, adding registered users, building awareness, and generating brand buzz are important but do not necessarily equate to direct financial success.

An Example of the Ideal Performance Measure for Social Media