Cost per thousand (CPM)is a measure in which
A)a fixed amount of money is paid for every 1,000 times an ad loads and a visitor might see it-but not whether the user has actually reacted to it.
B)a fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.
C)a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
D)a fixed amount of money that is paid to a site for posting an ad for a finite amount of time.
E)a fixed discount given to a visitor for clicking on an ad.

Question

Quizplus · Accepted Answer

Cost per thousand (CPM) refers to the cost of displaying an ad to 1,000 users on a website or platform. It is a fixed amount of money paid for every 1,000 impressions of an ad, regardless of whether or not the user has clicked on or interacted with the ad in any way. Therefore, option A is the correct choice.

Cost Per Thousand (CPM)is a Measure in Which