Cost per click is a performance measure in which __________, whereas cost per thousand is a performance measure in which __________.
A)a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company that pays pennies for every time its ad loads on a Facebook page, up to a fixed amount
B)a company that pays pennies for every time its ad loads on a Facebook page, up to a fixed amount; a company paying a set amount to Facebook for every time a user clicks on its ad
C)a company paying a set amount to Facebook for every time a user clicks on its ad; a company that pays pennies for every time its ad loads on a Facebook page, up to a fixed amount
D)a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company paying a set amount for the ad to be placed on the website for a certain amount of time
E)a company paying a set amount for the ad to be placed on the website for a certain amount of time; a company paying a set amount to Facebook for every purchase that originated from an ad on a website

Question

Quizplus · Accepted Answer

Cost per click (CPC) is a performance measure in which a company pays a set amount to Facebook for every time a user clicks on its ad. Cost per thousand (CPM) is a performance measure in which a company pays pennies for every time its ad loads on a Facebook page, up to a fixed amount. Therefore, the closest option to CPM among the given choices is paying pennies for every time its ad loads on a Facebook page, up to a fixed amount.

Cost Per Click Is a Performance Measure in Which __________