-According to Figure 16-5 above, Row A is the performance measure described by the accompanying quote "I will pay $0.50 for every 1,000 times this ad loads, up to $100 per month" under the Cost to Advertisers heading:
A)cost per click
B)click through rate
C)cost per action
D)conversion rate
E)cost per thousand

Question

-According to Figure 16-5 above, Row A is the performance measure described by the accompanying quote "I will pay $0.50 for every 1,000 times this ad loads, up to $100 per month" under the Cost to Advertisers heading:
A)cost per click 
B)click through rate 
C)cost per action 
D)conversion rate 
E)cost per thousand

Quizplus · Accepted Answer

The quote specifically mentions "pay $0.50 for every 1,000 times this ad loads," which refers to the cost per thousand (CPM) metric. Therefore, Row A represents the cost to advertisers based on CPM.

-According to Figure 16-5 Above, Row a Is the Performance