Question 1

What is a point of purchase display? Discuss two reasons why firms use them.

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Question 2

What is the difference between a contest and a sweepstakes?

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Question 3

A new sandwich shop has opened just off-campus and would like the university students to frequent the shop whenever they are hungry. What is the best type of sales promotion to use to reach them and why?

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Question 4

Discuss the process of pretesting and posttesting advertising copy. Include a list of methods used for pretesting and posttesting in your answer. Be sure to explain why marketers should pretest and posttest ad copy.

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Question 5

What is cooperative advertising?

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Question 6

What is publicity? What are the main types of publicity tools? What is the main objective of each type of tool?

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Question 7

Differentiate among full-service advertising agencies, limited-service advertising agencies, and in-house agencies as to the services provided.

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Question 8

What is a product placement? Give an example.

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Question 9

What is the difference between a coupon and a deal?

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Quiz 15: Advertising, Sales Promotion, and Public Relations