Question 1

The distribution intensity associated with products such as personal computers such as those from Dell is referred to as __________.

Accepted Answer

Selective distribution refers to the use of a limited number of outlets to distribute a product. In the case of personal computers from Dell, they are usually sold through select retailers and through Dell's own website, indicating the use of selective distribution.

Question 2

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________.

Accepted Answer

Exclusive distribution limits head-to-head competition for an identical product, which is beneficial for both retailers and industrial distributors. It allows them to differentiate their product and maintain a unique brand image, without having to worry about price competition with similar products in the same channel.

Question 3

The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.

Accepted Answer

Intensive distribution involves placing a firm's products in as many outlets as possible, which is the appropriate choice for this definition. Extensive distribution is not a commonly used term, and selective distribution involves a limited number of outlets. Exclusive distribution involves limiting distribution to only one outlet or channel, and concentrated distribution involves focusing on a specific geographic area or market segment.

Question 4

For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

Accepted Answer

Exclusive distribution is when a manufacturer limits the number of retailers who can sell their product. This is usually done for high-end, luxury products like Chanel perfume, Steinway pianos, and Baccarat crystal to maintain an image of exclusivity and prestige. Timex watches, Hanes underwear, Nike shoes, Oreos, Teddy Grahams, Nilla Wafers, paper clips, light bulbs, file folders, Lean Cuisine meals, Breyer's Ice Cream, and Coca-Cola are all products that can be found in many different retail locations and are not exclusive in nature.

Question 5

There are three degrees of distribution - one of these being intensive distribution. What is the extreme opposite of this degree of density?

Accepted Answer

The extreme opposite of intensive distribution is exclusive distribution. Intensive distribution refers to placing the product in as many outlets as possible, while exclusive distribution limits the number of outlets where the product is available.

Question 6

Intensive distribution refers to

Accepted Answer

Intensive distribution involves placing a product or service in as many outlets as possible, giving it wide availability and accessibility for consumers. This can include multiple retail locations in a specific area, as well as online and other distribution channels.

Question 7

Breath mints, bottled water, and batteries would most likely use which type of distribution density?

Accepted Answer

Breath mints, bottled water, and batteries are convenience products that are commonly purchased and are in high demand. They also have a low price point and are widely available. Therefore, the best distribution strategy for these products would be an intensive distribution strategy, which aims to make the product available in as many outlets as possible. This can include supermarkets, convenience stores, gas stations, drugstores, and vending machines, among other places.

Question 8

John Deere manufactures and distributes industrial and farm equipment. These types of equipment are considered to be specialty products. Which type of market coverage does John Deere most likely use?

Accepted Answer

John Deere likely uses exclusive distribution because specialty products often require a more controlled and selective distribution strategy to maintain brand prestige and provide specialized service.

Question 9

A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.

Accepted Answer

Exclusive distribution is a level of distribution density whereby only one retailer in a specific geographical area carries the firm's products. This approach is often used for luxury brands or high-end products to maintain their exclusivity and image.

Question 10

Which type of distribution density does Piaget use when this maker of fine jewelry and watches distributes its products through a single retailers in select cities in the United States?

Accepted Answer

Exclusive distribution involves limited distribution to a select group of retailers, which seems to be the case with Piaget's distribution strategy. They distribute their products through a single retailer in select cities, implying exclusivity.

Question 11

The three degrees of distribution density are

Accepted Answer

The three degrees of distribution density are intensive, exclusive, and selective. Options A, B, D, and E do not correctly identify the three degrees.

Question 12

Which type of distribution lies between the two distribution extremes, combining some market coverage benefits and some control over resale?

Accepted Answer

Selective distribution allows the company to have some control over resale while also benefiting from some market coverage. It involves selecting a limited number of retailers or distributors who meet certain criteria and have agreed to carry the product.

Question 13

In marketing, the term __________ is used to describe the number of stores in a geographical area.

Accepted Answer

Density refers to the number of stores or outlets in a particular area, whereas breadth refers to the range or variety of products or services offered by a business. Depth refers to the assortment of products or services within a particular category or product line. Mass and concentration are not typically used in marketing to describe store location characteristics.

Question 14

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

Accepted Answer

Bentley targets the ultra-luxury segment and therefore uses exclusive distribution, meaning they limit the number of dealerships and locations where their cars are sold, ensuring their brand remains exclusive and premium.

Question 15

Candy bars should most likely be sold using which type of target market coverage?

Accepted Answer

Intensive distribution would be the best choice for selling candy bars as it involves placing the product in as many outlets as possible to reach a wide range of customers. Candy bars are a low involvement product that is frequently purchased on impulse, so having them readily available in a variety of retail stores such as convenience stores, supermarkets, vending machines, and gas stations is important. Exclusive and selective distribution would limit the availability of the product, while direct and dual distribution would be costly and unnecessary for a product like candy bars.

Question 16

Exclusive distribution refers to

Accepted Answer

Exclusive distribution refers to the strategy of limiting distribution to fewer intermediaries in a particular geographic area. This means that the producer deliberately chooses to work with only one retailer or a small number of retail outlets in a particular region, thereby creating an exclusive arrangement for that specific market. This allows the producer to exert greater control over the distribution of the product and to ensure that it is displayed and marketed in the most effective way. Therefore, the best choice is C, the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Question 17

Selective distribution refers to

Accepted Answer

Selective distribution refers to a strategy where a company chooses to distribute its products or services through a limited number of retail outlets in a specific area. This allows the company to maintain better control over its brand image and the customer experience, while also ensuring that its products are available in the most relevant and appropriate retail locations. It is a middle ground between exclusive distribution (where only one retailer is chosen in a specific area) and intensive distribution (where a company aims to place its products in as many outlets as possible).

Question 18

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________.

Accepted Answer

Exclusive distribution provides a point of difference for a retailer or distributor, as they are the only ones authorized to sell the product, which can be a competitive advantage over other retailers or distributors who do not have access to that product.

Question 19

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Accepted Answer

The answer of Which type of distribution density does Rolls...

Question 20

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as __________.

Accepted Answer

The definition given in the question matches with the concept of selective distribution. Intensive distribution refers to placing the products in a large number of outlets, while exclusive distribution involves selling products through only a single outlet or a small number of outlets. Extensive distribution and concentrated distribution are not common terms used in marketing.

Quiz 12: Managing Marketing Channels and Supply Chains

The distribution intensity associated with products such as personal computers such as those from Dell is referred to as __________.

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________.

The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.

For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

There are three degrees of distribution - one of these being intensive distribution. What is the extreme opposite of this degree of density?

Intensive distribution refers to

Breath mints, bottled water, and batteries would most likely use which type of distribution density?

John Deere manufactures and distributes industrial and farm equipment. These types of equipment are considered to be specialty products. Which type of market coverage does John Deere most likely use?

A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.

Which type of distribution density does Piaget use when this maker of fine jewelry and watches distributes its products through a single retailers in select cities in the United States?

The three degrees of distribution density are

Which type of distribution lies between the two distribution extremes, combining some market coverage benefits and some control over resale?

In marketing, the term __________ is used to describe the number of stores in a geographical area.

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

Candy bars should most likely be sold using which type of target market coverage?

Exclusive distribution refers to

Selective distribution refers to

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________.

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as __________.