Question 1

Because of the intangible nature of services, consumers often perceive price as a possible indicator of the __________ of the service.

Accepted Answer

Consumers often use the price of a service as an indicator of its perceived quality. This is because services are intangible and difficult to evaluate before purchase, so consumers may rely on price as a cue for quality. However, this perception of quality may not always be accurate and can vary depending on the consumer's prior experiences and expectations.

Question 2

The FedEx brand name suggests the possibility that it is government sanctioned and fast. This perception is important because of which unique characteristic of services?

Accepted Answer

The answer of The FedEx brand name suggests the possibility...

Question 3

Four key challenges that package and label designers face include: (1) connecting with customers; (2) environmental concerns; (3) __________; and (4) cost reduction.

Accepted Answer

The answer of Four key challenges that package and label...

Question 4

While there are the 4 Ps of marketing, there are the __________ Ps of services.

Accepted Answer

The answer of While there are the 4 Ps of...

Question 5

The time a product can be stored before it spoils is referred to as its __________.

Accepted Answer

Shelf life refers to the duration of time that a product can be stored before it spoils or loses its quality. Use-by date and expiration date are specific dates set by manufacturers indicating when the product is no longer safe to consume. Spoilage index and product life cycle are not specifically related to the duration of time a product can be stored before it spoils.

Question 6

All of the following are true about the price element of services EXCEPT:

Accepted Answer

Price techniques like on-peak pricing are used to manage variations in demand for the service, not supply.

Question 7

One tool available when trying to even out the variations in demand for services is __________.

Accepted Answer

Off-peak pricing is a pricing strategy where the price of a product or service is lower during low-demand periods and higher during high-demand periods. This incentivizes customers to use the service during off-peak times, which helps to even out the variations in demand throughout the day or week.

Question 8

The challenges of packaging and labeling are often global. Two of the particular types of challenges facing global manufacturers are health and safety concerns and __________.

Accepted Answer

Environmental concerns are a major global challenge for packaging and labeling. With increasing awareness and focus on sustainability, manufacturers need to ensure that their packaging materials and methods are environmentally friendly and comply with regulations in different countries. Failure to address these concerns can result in negative impact on brand image and legal consequences.

Question 9

Four key challenges that package and label designers face include: (1) connecting with customers; (2) environmental concerns; (3) health, safety, and security issues; and (4) __________.

Accepted Answer

The answer of Four key challenges that package and label...

Question 10

All of the following comprise the seven Ps of services marketing EXCEPT:

Accepted Answer

The seven Ps of services marketing are product, price, place, promotion, people, process, and physical environment. Profitability is not considered one of the Ps.

Question 11

Many service businesses use off-peak pricing to reflect variations in

Accepted Answer

Off-peak pricing is used to reflect variations in demand for a service. By reducing the price during off-peak times, businesses can incentivize customers to use their services during less busy times, resulting in more even utilization of capacity and potentially increased revenue.

Question 12

Service providers use tools such as __________, which consists of charging different prices for different times of the day or during different days of the week to reflect the variations in demand for their services.

Accepted Answer

This type of pricing is known as off-peak pricing, where service providers charge different prices for different times of the day or week based on the variations in demand for their services.

Question 13

The use of brand names is especially important for services because of which unique characteristic of services?

Accepted Answer

The answer of The use of brand names is especially...

Question 14

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the __________.

Accepted Answer

The expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is commonly referred to as the seven Ps of services marketing. This expanded mix recognizes the unique characteristics of services as compared to physical products, and emphasizes the importance of people and the service environment, which are critical to delivering a high-quality service experience to customers.

Question 15

Four key challenges that package and label designers face include: (1) connecting with customers; (2) __________; (3) health, safety, and security issues; and (4) cost reduction.

Accepted Answer

The answer of Four key challenges that package and label...

Question 16

Which of the following statements regarding service branding is most accurate?

Accepted Answer

Since services are intangible, it is more difficult to differentiate services based on physical attributes. Therefore, brand names and logos are extremely important in service branding to create a unique image and differentiation in the minds of consumers.

Question 17

Four key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health, safety, and security issues; and (4) cost reduction.

Accepted Answer

The answer of Four key challenges that package and label...

Question 18

The environmental challenges of packaging and labeling are often global in nature. These include all of the following EXCEPT:

Accepted Answer

Defective products do not fall under the category of environmental challenges of packaging and labeling. The other options directly relate to the impact of packaging and labeling on the environment, such as the shortage of landfill sites, growth of solid waste, and the composition of packaging materials. Recycling is also an important aspect of reducing the environmental impact of packaging and labeling.

Question 19

Tuition, charges, fares, fees, and rates are all terms

Accepted Answer

Tuition, charges, fares, fees, and rates are all terms used to describe the price of services, making option D the most appropriate choice. Option A is incorrect because charges, fares, fees, and rates may also include intangible components of the price of a service, such as convenience fees or fuel surcharges. Option B is incorrect because each term has its own specific meaning and is not interchangeable with the others. Option C is incorrect because these terms may refer to tangible components of the price of a service as well. Finally, option E is incorrect because these terms do not necessarily imply a higher quality product and are more commonly used to describe the cost of services.

Question 20

To better connect with its customers, Kraft did what with its Chips Ahoy! cookies?

Accepted Answer

Kraft created a patented resealable opening in the bag for easy access and to maintain freshness, which would enhance the customer experience and connect better with them.

Quiz 10: Managing Successful Products, Services, and Brands

Because of the intangible nature of services, consumers often perceive price as a possible indicator of the __________ of the service.

The FedEx brand name suggests the possibility that it is government sanctioned and fast. This perception is important because of which unique characteristic of services?

Four key challenges that package and label designers face include: (1) connecting with customers; (2) environmental concerns; (3) __________; and (4) cost reduction.

While there are the 4 Ps of marketing, there are the __________ Ps of services.

The time a product can be stored before it spoils is referred to as its __________.

All of the following are true about the price element of services EXCEPT:

One tool available when trying to even out the variations in demand for services is __________.

The challenges of packaging and labeling are often global. Two of the particular types of challenges facing global manufacturers are health and safety concerns and __________.

Four key challenges that package and label designers face include: (1) connecting with customers; (2) environmental concerns; (3) health, safety, and security issues; and (4) __________.

All of the following comprise the seven Ps of services marketing EXCEPT:

Many service businesses use off-peak pricing to reflect variations in

Service providers use tools such as __________, which consists of charging different prices for different times of the day or during different days of the week to reflect the variations in demand for their services.

The use of brand names is especially important for services because of which unique characteristic of services?

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the __________.

Four key challenges that package and label designers face include: (1) connecting with customers; (2) __________; (3) health, safety, and security issues; and (4) cost reduction.

Which of the following statements regarding service branding is most accurate?

Four key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health, safety, and security issues; and (4) cost reduction.

The environmental challenges of packaging and labeling are often global in nature. These include all of the following EXCEPT:

Tuition, charges, fares, fees, and rates are all terms

To better connect with its customers, Kraft did what with its Chips Ahoy! cookies?