The Arizona Biltmore in Phoenix is a resort hotel located less than a mile away from the Biltmore Fashion Park, a large upscale shopping mall. The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states. Which of the following marketing actions would most likely help The Arizona Biltmore communicate with potential convention attendees?
A)Place an ad in the in-flight magazines of all the major airlines targeting business/first class flyers.
B)Send a mass mailing to all local businesses.
C)Set up information kiosks at several locations within the Biltmore Fashion Park.
D)Offer free made-to-order breakfasts for guests staying at the hotel on business.
E)Offer special discount rates to guests coming from the East Coast.

Question

Quizplus · Accepted Answer

Placing an ad in the in-flight magazines of all the major airlines targeting business/first class flyers would be the most effective way to reach potential convention attendees from other states. Business and first-class flyers are more likely to be attending conventions and are more likely to be interested in upscale accommodations like The Arizona Biltmore. The ad could highlight the hotel's proximity to the Biltmore Fashion Park and its amenities, making it more convenient for attendees to shop and enjoy their stay.

The Arizona Biltmore in Phoenix Is a Resort Hotel Located