The four Ps of the marketing mix are
A)priorities, personnel, placement, and profits.
B)prediction, production, pricing, and promotion.
C)product, price, production, and place.
D)product, price, promotion, and place.
E)predict, produce, package, and persuadE.The four Ps are the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.

Question

Quizplus · Accepted Answer

The correct four Ps of the marketing mix are product, price, promotion, and place. These are the controllable factors that a marketing manager can use to solve a marketing problem. Option A is incorrect as it includes priorities and personnel which are not part of the four Ps. Option B is incorrect as it includes prediction and production which are not part of the four Ps. Option C is incorrect as it includes production instead of promotion. Option E is incorrect as it includes predict, produce, and package which are not part of the four Ps.

The Four Ps of the Marketing Mix Are