Question 1

___________ uses media to deliver the message.

Accepted Answer

The answer of ___________ uses media to deliver the message.
...

Question 2

___________________ is the application of marketing concepts and strategies inside an organization.

Accepted Answer

Internal marketing focuses on creating a marketing-oriented culture within an organization in order to ensure that all employees are aligned with the organization's goals and values. This includes promoting the organization's brand, encouraging employee involvement in market research and customer service, and providing training and resources to help employees develop their marketing skills.

Question 3

The ______________ stage in the communication model provides opportunity for two-way communication through which the receiver can communicate reactions back to the sender.

Accepted Answer

The feedback stage in the communication model allows for two-way communication and allows the receiver to communicate their reactions back to the sender. This stage is essential for effective communication as it allows the sender to confirm whether their message has been received and understood by the receiver. Thus, option D is the correct answer.

Question 4

The Children's Online Privacy Protection Act (COPPA)requires marketers to get parental consent to collect personal information on anyone younger than _________.

Accepted Answer

COPPA requires parental consent for children under the age of 13.

Question 5

Moving a customer past a need to really want the product is the _____________ stage in AIDA model.

Accepted Answer

The Desire stage in AIDA model is where the customer starts to develop a strong interest and longing for the product or service. The main goal at this stage is to transform a customer's need into a want. Therefore, moving the customer past a need to really want the product is the Desire stage in AIDA model.

Question 6

__________________ is not part of the AIDA model.

Accepted Answer

Advertising can be a part of the AIDA model as it can help draw attention to the product or service. However, it is not a formal step in the model itself. The AIDA model consists of Attention, Interest, Desire, and Action as the four sequential stages of the consumer decision-making process.

Question 7

In a push strategy ________________________.

Accepted Answer

In a push strategy, the focus is on promoting the product to the members of the distribution channel, such as retailers or wholesalers, to encourage them to push the product to end users. This is opposite to a pull strategy, where the focus is on creating demand among the end users, who then pull the product through the distribution channel. While advertising may be a part of a push strategy, the main target is the members of the distribution channel. Therefore, option A and C are incorrect. Option D is also incorrect as end users do not drive the distribution of the product in a push strategy. Hence, the correct answer is B.

Question 8

________________ is not part of the promotion mix.

Accepted Answer

Pricing is not part of the promotion mix, which typically includes advertising, sales promotion, and public relations. Pricing is considered a separate element of the marketing mix.

Question 9

The development of promotion mix strategies, or simply promotional strategies, involves decisions about _____________________.

Accepted Answer

The development of promotional mix strategies involves decisions about the elements in the promotion mix, which include advertising, personal selling, sales promotion, public relations, and direct marketing. The other options (B, C, and D) may also play a role in marketing strategy, but they are not directly related to the development of promotion mix strategies.

Question 10

Through the _______________ the sender translates an idea to be communicated into a symbolic message consisting of words, pictures, numbers, and gestures in preparation for transmittal to a receiver.

Accepted Answer

Encoding is the process of translating an idea or message into symbols, such as words, pictures, numbers, and gestures, which can then be transmitted to a receiver.

Question 11

The _____________ is placed into some channel or medium so that it can make its way to the intended receiver.

Accepted Answer

The message is the information or content that is transmitted through a channel or medium to reach the intended receiver in the communication process.

Question 12

The distortion or interference that can occur at any stage of a communication process is referred to as ________.

Accepted Answer

Noise can refer to any type of distortion or interference that affects the clarity or accuracy of a message during the communication process. This can take the form of physical noise, such as background sounds or static on a phone line, or psychological noise, such as distractions or biases that affect how a message is received. While the sender, receiver, feedback, and media are all important components of communication, they are not directly related to the issue of noise or interference.

Question 13

_____________ takes place when the receiver interprets the meaning of the message.

Accepted Answer

Decoding refers to the process of interpreting the meaning of the message by the receiver. It involves understanding the symbols, language, and ideas conveyed in the message.

Question 14

Promotion feeds _______________ through strong persuasive communication.

Accepted Answer

Moving from interest to desire means that a customer has to move past a need and begin to really want that specific product. Promotion feeds desire through strong persuasive communication.

Question 15

_____________ is a strategic approach to communicating the brand and company message to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience.

Accepted Answer

Integrated marketing communications (IMC) is a strategic approach to communication that combines all promotion tools to deliver a consistent and clear message about the brand to the target audience. IMC involves using a mix of advertising, sales promotion, public relations, personal selling, direct marketing, and digital marketing channels to align the messages and reach customers from different touchpoints. It allows marketers to customize their messages to specific groups or individuals, maximizing the impact of their communication efforts.

Question 16

A typical challenge for marketers in the final stage of the communication process is _______________ which concerns the interpretation by receivers based on their own inherent backgrounds and biases.

Accepted Answer

Selective perception refers to the tendency of receivers to interpret messages in a way that aligns with their existing beliefs, values, and attitudes. This can present a challenge for marketers because they must ensure their message is received and interpreted accurately, but cannot control the individual perceptions of each receiver.

Question 17

__________________________ should be taken into consideration when using the AIDA model.

Accepted Answer

All of the above factors should be taken into consideration when using the AIDA model because they can all impact a customer's buying behavior and level of engagement with the product or service being marketed. The target market will determine which specific tactics will be most effective, while the product's stage in the product life cycle can impact how much awareness and education is needed. Buyer readiness and knowledge can affect their willingness to take action and move through the AIDA stages.

Question 18

___________________ is an interactive marketing system that uses personal communication with a customer by means other than a salesperson.

Accepted Answer

Direct marketing is an interactive marketing system that involves direct communication with customers through channels such as direct mail, email, telemarketing, and mobile marketing, without the need for a salesperson. This allows companies to personalize their marketing messages and target specific audiences based on their preferences, interests, and past buying behavior.

Question 19

___________ is a strength of advertising in the promotion mix.

Accepted Answer

The answer of ___________ is a strength of advertising in...

Question 20

The intended _____________ is the individual who is the target of the communication.

Accepted Answer

The intended recipient or target of the communication is the receiver. The sender is the person or entity initiating the communication, the message is the information being communicated, the media is the channel or platform used to transmit the message, and the encoder is the person or system that puts the message into a code or format for transmission.

Quiz 17: Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations