An individual moves through stages before adopting a product.The interest stage is characterized as ________.
A) The stage where customers find they have a passion for the product
B) Having the most significance in the new product adoption process
C) Where consumers seek out added information about a product for further evaluation
D) The stage where customers feel, see and touch the product
E) None of the above

Question

Quizplus · Accepted Answer

The interest stage is when consumers seek out additional information about the product to evaluate whether or not it meets their needs and wants. They may also become more curious about the product during this stage.

An Individual Moves Through Stages Before Adopting a Product