Question 1

Some computer makers are designing laptops that are encased in bamboo and have many recycled parts.Describe the external pressures that may drive this.

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Question 2

What is a business case analysis?

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Question 3

Marketers spend heavily in the product launch phase in order to move people through ________.
A) The trial phase and into the adoption phase to get loyalty as soon as possible
B) Awareness, interest and evaluation getting them to try the product quickly
C) The evaluation phase quickly in order for them to search out as much information as possible
D) The adoption phase so they can be product advocates as early as possible
E) None of the above

Accepted Answer

Marketers aim to create awareness, generate interest, and encourage evaluation to prompt consumers to try the product quickly during the launch phase.

Question 4

The Evaluation stage of the adoption process is where _________.
A) Consumers seek out information to further define the product
B) Consumers are engaged in the consumption of the product
C) Consumers are at the stage to determine if they want to become loyal to the product
D) Consumers combine all information and evaluate the product prior to trial
E) None of the above

Accepted Answer

In the Evaluation stage, consumers combine all the information they have gathered during the Awareness and Interest stages and evaluate the product before deciding to try it or not. This involves comparing the product with other alternatives, weighing the benefits and drawbacks, and considering factors such as price, quality, and perceived value.

Question 5

Laggards are people in the adoption process who _________.
A) Purchase during the maturation stage
B) Put off purchasing until there is no other option
C) Are price sensitive and look for simplified products
D) Buy the product used because it lacks interest to them
E) All of the above

Accepted Answer

Laggards are the last group of people to adopt a new product or technology. They are typically reluctant to change and will only purchase a product when there are no other options available. They may also be price sensitive and look for simplified products, but their primary characteristic is a resistance to change. Therefore, option B is the best choice.

Question 6

Research into the adoption process of the Internet in the United States found it very similar to the ____________.
A) Adoption of color television in the 1960's
B) Growth of children in the Millennium generation
C) Color of gem stones mined in Russia
D) Rate of growth of coral reefs
E) None of the above

Accepted Answer

The adoption process of the Internet in the United States is similar to the adoption of color television in the 1960's. Both experienced a slow initial adoption rate, followed by a rapid increase in adoption as technology improved and costs decreased.

Question 7

An individual moves through stages before adopting a product.The interest stage is characterized as ________.
A) The stage where customers find they have a passion for the product
B) Having the most significance in the new product adoption process
C) Where consumers seek out added information about a product for further evaluation
D) The stage where customers feel, see and touch the product
E) None of the above

Accepted Answer

The interest stage is when consumers seek out additional information about the product to evaluate whether or not it meets their needs and wants. They may also become more curious about the product during this stage.

Question 8

How do consumer package goods companies use product extension? How does this relate to new product development?

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Question 9

The early and late majority make up _________ of all adopters of a product
A) One-third
B) One-half
C) Two-thirds
D) Three-quarters
E) None of the above

Accepted Answer

The early and late majority are two of the five categories of adopters in the Diffusion of Innovation theory. The other categories are innovators, early adopters, and laggards. The early and late majority are considered to be the largest group, making up approximately two-thirds (or 66%) of all adopters.

Question 10

How is cost reduction used to create new products?

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Question 11

How have cell phones been repositioned since they were introduced?

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Question 12

What is the biggest challenge small companies face in new product development?

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Question 13

What are the three tasks in the development stage of the new product process?

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Question 14

Innovators are product enthusiasts who enjoy being the first people to try a new product.They represent ___________ of the market
A) 2.50 percent
B) 13.5 percent
C) 16.0 percent
D) 34.5 percent
E) None of the above

Accepted Answer

Innovators represent 2.5 percent of the market according to the diffusion of innovations theory.

Question 15

What are the two ways that companies may get new products?

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Question 16

Product followers are price-sensitive and risk averse.They purchase older generation or discontinued models with lower prices and fewer features.This group of adopters is called the _____________.
A) Laggards
B) Unsure
C) Tried and true
D) Late majority
E) Cheap and cheerful

Accepted Answer

Late majority (34 percent)-product followers are price-sensitive and risk-averse. They purchase older generation or discontinued models with lower prices and fewer product features.

Question 17

What are the four sources of new product idea generation?

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Question 18

How does Frito-Lay defend itself when competitors introduce new products?

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Question 19

What are the two mistakes associated with rejecting or moving forward with a hew product design?

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Question 20

What are three major activities in new-product development?

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Quiz 12: The Product Experience: New Product Development

Some computer makers are designing laptops that are encased in bamboo and have many recycled parts.Describe the external pressures that may drive this.

What is a business case analysis?

Marketers spend heavily in the product launch phase in order to move people through ________.

The Evaluation stage of the adoption process is where _________.

Laggards are people in the adoption process who _________.

Research into the adoption process of the Internet in the United States found it very similar to the ____________.

An individual moves through stages before adopting a product.The interest stage is characterized as ________.