Question 1

The total one-person household by sex and age of householder has changed because ______.

Accepted Answer

The answer of The total one-person household by sex and...

Question 2

An individual watching an ad on the Major League Baseball World Series will act differently whether watching the show at home alone or at a party with friends due to differences in ______.

Accepted Answer

People are profoundly affected by their physical surroundings. An individual viewing an ad on the Major League Baseball World Series will react differently whether watching the show alone or at a party with friends.

Question 3

_______ is the means of communicating through facial expressions, eye behavior, gestures, posture, and any other body language.

Accepted Answer

Nonverbal communication is the means of communication through body language such as facial expressions, gestures, and posture, without the use of words.

Question 4

The household life cycle is changing due to changes in ______.

Accepted Answer

The household life cycle (HLC) is fundamental to understanding the role of family in the consumer choice process. However, while this model is still relevant in many cases, several new models have emerged to reflect changes in family structure. People are marrying later and putting off the start of a family. Women are having children later in life for a variety of reasons (marry later, focus on career). Couples raise kids then divorce and remarry, creating blended families, or they start new families of their own.

Question 5

_____ are principles shared by a society that assert positive ideals.These principles are often viewed on a continuum.

Accepted Answer

The answer of _____ are principles shared by a society...

Question 6

______ is not an example of negative nonverbal communications during a presentation.

Accepted Answer

The answer of ______ is not an example of negative...

Question 7

Jenny shops differently when her kids are crying than when her kids are enjoying the experience.This is due to differences in ______.

Accepted Answer

Personal circumstances refer to the specific situation or context that an individual is currently experiencing. In this case, Jenny's different shopping behaviors are influenced by her current circumstances, such as her children's behavior.

Question 8

Matthew is not prompted to value new information about the latest new pet grooming tools.This is an example of ______.

Accepted Answer

The answer of Matthew is not prompted to value new...

Question 9

Mark is seeking out ______ because he is unfamiliar with the new computer he wants to buy and needs reassurance from someone he can talk to about a product selection before purchasing it.

Accepted Answer

The answer of Mark is seeking out ______ because he...

Question 10

Maria identifies with a specific religious group, which is a smaller subset of her culture.Maria's religious group is an example of a(n)______.

Accepted Answer

Maria's religious group is a smaller subset of her culture, indicating that she belongs to a subculture - a group within a larger culture that has distinct values, norms, and practices. Although a religion can be considered an institution, social group, and support network, in this case, the focus is on the cultural and social practices of a particular subset of followers within the larger religion. Therefore, the best answer is D (Subculture).

Question 11

Tamara is searching for a new camera.This is a _____, so the entire process will take longer.

Accepted Answer

A high involvement purchase involves a significant amount of time and effort in the decision-making process, especially for products such as cameras which have a high cost and require careful consideration of features and specifications. Therefore, Tamara's search for a new camera is a high involvement purchase.

Question 12

While culture affects people in many ways, three factors are particularly relevant in consumer behavior: _______.

Accepted Answer

The answer of While culture affects people in many ways,...

Question 13

Stacy is from the United States.She prefers greater _____ than her Latin American counterpart.

Accepted Answer

Personal space refers to the physical distance a person maintains when interacting with others. Americans generally prefer to have more personal space compared to Latin Americans who are comfortable with close physical proximity.

Question 14

An emerging consumer trend in many industrialized countries is the willingness to trade _____ for ______.

Accepted Answer

The emerging consumer trend is the willingness to trade time for money. This can be seen in the rise of services such as meal delivery, grocery delivery, and home cleaning services, where consumers are willing to pay for convenience and time-saving services. This trend has also been noted in the gig economy, where people are willing to work freelance or on-demand jobs for extra income, even if it means sacrificing their free time.

Question 15

Jill is considered a(n)______ when it comes to wine because she has information about many kinds of wines, places to shop and other facets of the wine market.

Accepted Answer

Jill is described as having information about many facets of the wine market, which aligns with the characteristics of a market maven. A market maven is an individual who has significant knowledge and information about the marketplace, including products, prices, retailers, and trends. While Jill may be an expert in wine, the term "market maven" better captures her broad range of knowledge beyond just the product itself. The other answer choices do not accurately describe Jill's role in the wine market.

Question 16

In the United States, the obligation and commitment to family is often limited to an individual's immediate family, including their parents, children, and siblings.Most Latin American cultures, on the other hand, have a more wide-ranging definition of family that includes extended family members such as cousins and grandparents and also more inclusive with extended family members living together.This is an example of differences in _______.

Accepted Answer

The sentence describes a difference in cultural values between the United States and Latin American cultures regarding the definition of family.

Question 17

Nonverbal communication can ______ what is spoken if not used correctly.

Accepted Answer

Nonverbal communication can contradict what is spoken if not used correctly. For example, saying "I'm not angry" with a clenched jaw and furrowed brow can send the opposite message.

Question 18

______ is not an example of positive nonverbal communication during a presentation.

Accepted Answer

Swaying can be perceived as nervousness or lack of confidence and is not considered positive nonverbal communication during a presentation.

Question 19

Judy works at XYZ Pizza shop.She is a single mom and makes minimum wage.She recently purchased a BMW, this is an example of an _____.

Accepted Answer

Aspirational purchases are products bought outside the individual's social standing.

Question 20

_____ is a ranking of individuals into harmonized groups based on demographic characteristics such as age, education, income and occupation.

Accepted Answer

The term "social class" refers to the ranking of individuals into groups based on demographic characteristics such as age, education, income and occupation. This ranking can have an impact on factors such as social status, lifestyle, and purchasing behavior.

Quiz 7: Understanding Customers: Business to Consumer Markets