State Farm Insurance offers products through a network of 16,000 independent agents.Assume that the company wants to launch a marketing campaign towards college students.Which marketing tactic would you recommend?
A) TV advertising during the evening news
B) Sponsoring National Public Radio during morning drive time
C) Setting up a My Space contest to win gas money
D) Sponsorship of a Rolling Stones concert tour
E) Direct mail
Correct Answer:
Verified
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