Many companies today pay their advertising agencies based on how much sales or market share increase after a particular advertising campaign is executed.This most likely occurs because _____________.
A) Marketing is viewed internally as an investment
B) There has been an increased demand for marketing accountability by CEOs and shareholders
C) Effective planning requires metrics
D) If it can't be measured, it can't be managed
E) All of the above
Correct Answer:
Verified
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