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Statistics
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Business Statistics
Quiz 1: The Where, why, and How of Data Collection
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Question 101
Multiple Choice
Based on a survey of 400 students in a university in which 20 percent indicated that they were business majors.The university student newspaper reported that "20 percent of all the students at the university are business majors." This report is an example of
Question 102
Multiple Choice
Which of the following types of questions provide the respondent with the greatest choice in responding to a question?
Question 103
Multiple Choice
In developing and conducting a survey,what is the purpose of the pre-test phase?
Question 104
Multiple Choice
A company conducted a survey of its employees to determine their level of satisfaction with various company policies.The data collected from this survey are:
Question 105
Multiple Choice
The Dalton Company has recently made a decision to build a new plant in Denver.In making this decision it used data supplied by the U.S.Census Bureau.For the Dalton Company,these data are examples of:
Question 106
Multiple Choice
Recently,a major tire manufacturer stated in its advertising that its tires with a new tire tread design will last more than 50,000 miles on average.A consumer agency collected a subset of these tires and tested them in very controlled conditions.Based on this test,the agency concluded that the manufacturer was justified in making this claim.The process described is an example of:
Question 107
Multiple Choice
When the California Highway Patrol states that a study of drivers on a rural highway shows that the average speed is between 62.5 mph and 64.5 mph,they are most likely basing this statement on:
Question 108
Multiple Choice
In conducting a personal interview,what problem can result if the interviewer is allowed to arbitrarily decide who should be interviewed?
Question 109
Multiple Choice
A consumer products company wants to interview customers regarding a new product.If it wishes to adhere to a predetermined pattern of questions in the interview,which of the following would likely be used?
Question 110
Multiple Choice
A consumer products company is considering introducing a new product nationally.To help make the decision,it first conduct a test market by selling the product for a few months in one city.This is an example of:
Question 111
Multiple Choice
For which data collection method is it most important to have a polished-looking survey form?
Question 112
Multiple Choice
A company is interested in determining which of several advertising layouts is most effective at generating additional sales.The data collection tool that would most likely be used in this situation is: