______________ is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or transaction at any location.

Question

Quizplus · Accepted Answer

Direct marketing is a type of interactive marketing system where one or more advertising media are used to affect a measurable response and/or transaction at any location. This can include a variety of tactics, such as email marketing, direct mail, telemarketing, and more. Personal selling involves face-to-face communication and persuasion, sales promotion focuses on short-term incentives, public relations is about managing the company's reputation, and skimming is a pricing strategy.

______________ Is an Interactive Marketing System That Uses One or More