Many companies today pay their advertising agencies based on sales or market share increase after a particular advertising campaign is executed._________ is NOT a reason for this.
A) Marketing is viewed internally as an investment
B) There has been an increased demand for marketing accountability by CEOs and shareholders
C) Firms today are beginning to understand the importance of marketing metrics to assess marketing performance
D) If it can't be measured, it can't be managed
E) Historically measurement of marketing activities has not been important and still is not today
Correct Answer:
Verified
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