Stickiness Marketing Dashboard
-Consider the "stickiness" marketing dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes)on its website (the third metric above in the dashboard).This is done by tracking the average visits per unique monthly visitor (the first metric above)and the average time spent per visit,in minutes, (the second metric above)that is displayed on its marketing dashboard.For 2011 or "B," what was the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?
A) 4.0 minutes
B) 6.0 minutes
C) 10.0 minutes
D) 16.0 minutes
E) cannot be determined

Question

Stickiness Marketing Dashboard
-Consider the "stickiness" marketing dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes)on its website (the third metric above in the dashboard).This is done by tracking the average visits per unique monthly visitor (the first metric above)and the average time spent per visit,in minutes, (the second metric above)that is displayed on its marketing dashboard.For 2011 or "B," what was the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?
A) 4.0 minutes 
B) 6.0 minutes 
C) 10.0 minutes 
D) 16.0 minutes 
E) cannot be determined

Quizplus · Accepted Answer

The average time spent per unique monthly visitor is calculated by multiplying the average visits per unique monthly visitor by the average time spent per visit. If the dashboard provides these two metrics, you can multiply them to find the average time spent per unique monthly visitor.

Stickiness Marketing Dashboard -Consider the "Stickiness" Marketing Dashboard Above for an Automobile Dealership.To