Question 1

terms of website design and the online customer experience,__________ is defined as the dialogue that unfolds between the website and its users.

Accepted Answer

Communication refers to the interaction between the website and its users, which is a crucial aspect of the online customer experience. The website should provide clear and concise information, while also listening to and responding to user feedback. Effective communication can improve customer satisfaction and increase conversions.

Question 2

Stickiness Marketing Dashboard
-Consider the "stickiness" marketing dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes)on its website (the third metric above in the dashboard).This is done by tracking the average visits per unique monthly visitor (the first metric above)and the average time spent per visit,in minutes, (the second metric above)that is displayed on its marketing dashboard.For 2011 or "B," what was the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?

Accepted Answer

The average time spent per unique monthly visitor is calculated by multiplying the average visits per unique monthly visitor by the average time spent per visit. If the dashboard provides these two metrics, you can multiply them to find the average time spent per unique monthly visitor.

Question 3

Andrea visited www.disneystore.com,she looked at several different classic Winnie the Pooh plush animals before she selected Piglet and Tigger and added them to her shopping cart.She then went to checkout,where she confirmed that she wanted to buy the two stuffed animals,typed in her address,and concluded the transaction by providing her credit card information.In terms of customer experience,this example describes the __________ website design element.

Accepted Answer

The website design element described in the example is commerce, as it involves the transactional aspect of purchasing the plush animals using a credit card.

Question 4

terms of website design and the online customer experience,community refers to

Accepted Answer

The answer of terms of website design and the online...

Question 5

gauge stickiness,a company monitors

Accepted Answer

Stickiness refers to how long visitors stay on a website, so monitoring the amount of time per month that visitors spend on the website is a direct measure of stickiness.

Question 6

website that provides the ability to conduct sales transactions for products and services emphasizes the __________ design element.

Accepted Answer

The commerce design element specifically deals with the ability to conduct sales transactions, making it the best choice for this scenario. The other options may also be important for a website, but they are not as directly related to sales transactions.

Question 7

TheKnot.com,a website for locating everything needed for a wedding.,contains several links to other websites that an engaged couple might need,including a travel agency,a linen store,a wedding gown retailer,and several other links.TheKnot.com is an example of the __________ website design element.

Accepted Answer

TheKnot.com provides links to other websites creating a connection between engaged couples and other wedding-related businesses.

Question 8

gauge stickiness,companies use the following formula:

Accepted Answer

Among the given formulae, the best choice to gauge stickiness is Average Time Spent per Unique Monthly visitor (minutes) = (Average Visits per Unique Monthly Visitor) × (Average Time Spent per Visit (minutes). This is because it takes into account the frequency of visits by a unique monthly visitor, which is an important metric for measuring stickiness. Monthly visitor data gives a more accurate picture of the site's stickiness as compared to other timeframes like hourly, daily, weekly, and yearly, since it takes into account a longer period of time.

Question 9

Harley Owners Group (HOG),sponsored by Harley-Davidson and supported by the Harley-Davidson website (www.harley-davidson.com),allows fellow HOG owners to communicate with each other.Because it supports the HOG group,the Harley-Davidson website has a __________ design element.

Accepted Answer

The Harley-Davidson website supports the Harley Owners Group (HOG), allowing fellow HOG owners to communicate with each other. This demonstrates the community design element, as the website fosters a sense of belonging and connection among HOG members.

Question 10

Websites that are used primarily for advertising and promotion purposes emphasize the __________ design element.

Accepted Answer

Websites that are used primarily for advertising and promotion purposes emphasize the communication design element. Communication is the process of conveying information between two or more people. In the context of website design, communication refers to the way that information is presented to users and how users interact with the website.

Question 11

Stickiness Marketing Dashboard
-Consider the "stickiness" marketing dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes)on its website (the third metric above in the dashboard).This is done by tracking the average visits per unique monthly visitor (the first metric above)and the average time spent per visit,in minutes, (the second metric above)that is displayed on its marketing dashboard.For 2010 or "A," what was the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?

Accepted Answer

The answer of  Stickiness Marketing Dashboard
-Consider the "stickiness" marketing...

Question 12

amount of time per month that visitors spend on a company's website is referred to as

Accepted Answer

The term "stickiness" refers to the amount of time visitors spend on a website. It is a measure of how engaging and interesting the website is to visitors, as well as how easy it is for them to navigate and find what they're looking for.

Question 13

virtual _________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.

Accepted Answer

A virtual community generally refers to a group of people who interact with each other through the internet, with the common goal of achieving a specific objective. This could be in the form of discussing shared interests, seeking advice or assistance, or building relationships with individuals and organizations. In the context of the given statement, a virtual community best describes the social network of individuals who interact with each other through user-to-user communications, hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.

Question 14

Links that are embedded in the website and appear as highlighted words,a picture,or graphic,and allow a user to effortlessly visit other sites with a mouse click,are elements of a website's __________.

Accepted Answer

The links that allow users to effortlessly visit other sites are all about connecting the user to other resources, making E) connection the best choice. The other options, such as A) context, B) customization, C) content, and D) communication, are not as directly related to the concept of links on a website.

Question 15

terms of website design and the online customer experience,commerce refers to

Accepted Answer

Commerce refers to the ability of a website to conduct sales transactions for products and services, thus providing a seamless online customer experience. It involves the use of various website design elements and features, such as easy navigation, secure online payment options, user-friendly interfaces, and efficient customer service, all of which are aimed at enhancing the overall customer experience and driving more sales.

Question 16

Users of NYTimes.com can access the book review section and link to Barnes & Noble to order a book or browse related titles without ever visiting a store.NYTimes.com is an example of the __________ website design element.

Accepted Answer

The connection element in website design refers to linking users to other sites or resources, such as NYTimes.com linking to Barnes & Noble for book purchases.

Question 17

visitor to WWE.com will notice that all of the information is contained within the website-there are no links to other websites.The WWE.com website is lacking __________,a website design element that influences the customer experience.

Accepted Answer

The website design element that influences the customer experience, which the WWE.com website is lacking, is connection. There are no links to other websites, which limits the user's ability to connect with other resources and information beyond what is provided on WWE.com.

Question 18

terms of website design,communication refers to

Accepted Answer

Communication refers to the dialogue between the website and its users, which involves the transmission and reception of information. This includes any interactions or feedback mechanisms on the website that allow for a two-way conversation between the user and the site.

Question 19

Automobile dealerships have invested significant time,effort,and money into their websites.Dealerships commonly measure website performance by tracking visits,visitor traffic,and _________-the amount of time per month that visitors spend on their website.

Accepted Answer

The term commonly used to measure the amount of time visitors spend on a website is "stickiness". This term refers to how "sticky" or engaging a website is, as it is able to keep visitors on the site for a longer period of time. Therefore, option A, "stickiness", is the best choice. Options B, C, D, and E are not commonly used terms in relation to measuring website performance.

Question 20

websites enable a user to talk directly with a customer representative using an "online chat" service while shopping the site.This is an example of the __________ website design element.

Accepted Answer

Online chat services facilitate direct interaction between users and customer representatives, which is an example of the communication element in website design.

Quiz 21: Implementing Interactive and Multi-Channel Marketing