Question 1

blog refers to

Accepted Answer

A blog is a webpage that serves as a publicly accessible personal journal for an individual or an organization. It typically includes regular entries of commentary, descriptions of events, or other material, such as graphics or video. It is different from a forum (option A) as a blog is centered around an individual or organization's perspective or experiences rather than being a platform for discussion on specific topics. Option B, D, and E are not correct definitions of a blog.

Question 2

Reebok,Schwab,Dell,and Seven Cycles are all examples of companies that have been very successful because of their ability to not only __________ their products and services for their online customers but also personalize the marketing and overall shopping and buying interaction for each customer.

Accepted Answer

The word "personalize" in the sentence suggests that the companies have customized their marketing and shopping experience for each customer. Therefore, the best choice is E) customize.

Question 3

refers to

Accepted Answer

Spam refers to electronic junk mail or unsolicited e-mail.

Answer: E 
 Spam is any non-personal electronically generated message sent via the Internet.

Question 4

growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as __________.

Accepted Answer

The growing practice of customizing a product or service and also personalizing the shopping and buying interaction for each customer is referred to as customerization. This involves tailoring marketing and sales strategies to individual customer needs and preferences. Connectivity, customer digitalization, online facilitation, and intermediation are related concepts but do not fully capture the idea of customerization.

Question 5

the Coca-Cola-hosted MyCoke.com,people congregate online and exchange views on topics of common interest.This website is an example of __________.

Accepted Answer

The description of MyCoke.com as a platform where people congregate to exchange views on topics of common interest indicates that it is a web community.

Question 6

interactive communication capabilities of Internet-enabled technologies increase consumer convenience,reduce information search costs,and make choice assistance possible.Communication also promotes __________.

Accepted Answer

The development of web communities is promoted by the interactive communication capabilities of Internet-enabled technologies.

Question 7

Internet-enabled technologies provide communication capabilities that take three forms.They are

Accepted Answer

Option E includes all three forms of communication enabled by internet technologies: marketer-to-consumer email notification, consumer-to-marketer buying and service requests, and consumer-to-consumer communication through chat rooms, instant messaging, and social networking websites. The other options either do not include all three forms or include irrelevant options.

Question 8

webpage that serves as a publicly accessible personal journal for an individual or an organization is referred to as __________.

Accepted Answer

A webpage that serves as a publicly accessible personal journal for an individual or organization is commonly known as a blog. Spams refer to unsolicited messages, buzz refers to the excitement or interest around a particular topic, a forum is a platform for online discussion, and journalog is not a commonly used term in reference to any online platform.

Question 9

IVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management and relationships.This website is an example of __________.

Accepted Answer

iVillage.com is a website that brings together women with common interests with the purpose of discussion and interaction. It is a classic example of a web community. The other options do not accurately describe the purpose and function of iVillage.com.

Question 10

Customization refers to

Accepted Answer

The answer of Customization refers to
...

Question 11

Internet-enabled technology employed in transmitting information from marketer-to-consumer,consumer-to-consumer,and consumer-to-marketer is referred to as _________.

Accepted Answer

The term "Internet-enabled technology" refers to the use of the Internet to facilitate communication between different parties, such as marketers and consumers, consumers and other consumers, and consumers and marketers. Therefore, the correct answer is C) communication. Broadcasting refers to the one-way distribution of information, while distribution and dispensing refer more generally to the movement of goods or information. Efficiencies is not a relevant term for this question.

Question 12

communication capabilities of Internet-enabled technologies take three forms: (1)marketer-to-consumer e-mail notification; (2)__________; and (3)consumer-to-consumer chat rooms,instant messaging,and social networking websites.

Accepted Answer

Consumer-to-marketer buying and service requests represent a form of communication where consumers interact directly with marketers, completing the three forms of communication capabilities.

Question 13

relationship between the interactive communication capabilities of the Internet and customization is that

Accepted Answer

Interactive communication capabilities of the Internet allow for a personalized experience, creating a highly interactive and individualized environment for shoppers and buyers.

Question 14

communities refer to

Accepted Answer

Communities refer to websites or online platforms where people with common interests gather to discuss and exchange views on relevant topics. It could be in the form of forums, social media groups, or chat rooms.

Question 15

of the reasons for the continued success of Zappos.com is

Accepted Answer

The continued success of Zappos.com can be attributed to their choice assistance, which offers customers a wide range of options for shoes and makes it easy for them to find the perfect fit. The other options listed, such as chat, blog, and tweet assistance, are helpful tools but are not as critical to Zappos' success as their extensive selection of shoes. Bot assistance is not currently offered by Zappos.com.

Question 16

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________.

Accepted Answer

Key term definition-customization.

Question 17

Choice,a reason customers shop and buy online,has two dimensions.They are

Accepted Answer

The answer of Choice,a reason customers shop and buy online,has...

Question 18

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as __________.

Accepted Answer

Web communities are specifically designed for people to come together and interact online, sharing their thoughts, opinions and ideas on a variety of topics. Blogs are typically owned and operated by an individual, with limited interaction from readers, and buzz refers to the attention and interest generated around a particular topic or event. Chat oases and web cafes are not commonly used terms to describe online communities, and do not accurately reflect their purpose.

Question 19

communication capabilities of Internet-enabled technologies take three forms: (1)__________; (2)consumer-to-marketer buying and service requests; and (3)consumer-to-consumer chat rooms,instant messaging,and social networking websites.

Accepted Answer

Marketer-to-consumer e-mail notification is a form of communication where marketers directly reach out to consumers, fitting the context of Internet-enabled communication capabilities.

Question 20

Communications that take the form of electronic junk mail or unsolicited e-mail are referred to as

Accepted Answer

Unsolicited e-mails are commonly known as spam. Junk mail, outlaw mail, and Web waste are not commonly used terms for such communication. Viral marketing, on the other hand, refers to a marketing strategy that involves creating a message or campaign that is shared widely and quickly by users, often through social media, rather than through unsolicited e-mails.

Quiz 21: Implementing Interactive and Multi-Channel Marketing