Which of the following statements regarding online consumers is most accurate?
A) With the exception of the device used to make the exchange, the profile of an online customer is almost identical to the traditional shopper.
B) Although online shopping and buying is popular, a small percentage of online consumers still account for a disproportionate share of online retail sales in the United States.
C) The group most likely to use the Internet to make purchases is comprised of educated males between the ages of 25 and 40.
D) Although growing in total sales revenues, the percentage of online sales is actually beginning to decline.
E) Many people are "put off" by the bells and whistles incorporated into many new websites; they simply want to "point and click" and be done with it.

Question

Quizplus · Accepted Answer

According to research, a small percentage of online consumers, known as "power buyers," account for a large portion of online retail sales in the United States. The other statements are not completely accurate: A) Online and traditional shoppers may have some differences in profile, B) The group most likely to use the Internet for purchases is actually adults aged 18-50, not just educated males aged 25-40, C) Total online sales revenues are increasing, not declining, and D) While some people may prefer simplicity in website design, it is not a universal preference.

Which of the Following Statements Regarding Online Consumers Is Most