subsegment of all Internet users who employ this technology to research products and services and make purchases are referred to as
A) digital consumers.
B) online consumers.
C) cyberspace consumers.
D) cross-channel consumers.
E) sticky consumers.

Question

Quizplus · Accepted Answer

The term "online" refers to the use of the internet, which includes researching products and services and making purchases. Therefore, the subsegment of all Internet users who engage in these activities can be referred to as "online consumers."

Subsegment of All Internet Users Who Employ This Technology to Research