all the online consumer lifestyle segments,__________ are most likely to view the Internet as a convenience tool.
A) time-sensitive materialists
B) ebivalent newbies
C) click-and-mortar
D) brand loyalists
E) hooked, online, and single

Question

Quizplus · Accepted Answer

Time-sensitive materialists prioritize efficiency and saving time, so they are most likely to view the Internet as a tool for convenience. Ebivalent newbies may not have enough experience with online shopping to see it as a convenience, click-and-mortar consumers may value the in-store experience more, brand loyalists are more focused on specific brands rather than convenience, and hooked online singles prioritize social connections over convenience.

All the Online Consumer Lifestyle Segments,__________ Are Most Likely to View