online consumer lifestyle segment called "click-and-mortar"
A) are women who browse retailer websites but do their actual purchasing at traditional retail stores.
B) rarely spend money online and use the Internet only as an information source.
C) regularly visit their favorite bookmarked websites and spend the most money online.
D) regard the Internet as a convenient tool for buying music, books, and computer software.
E) consist of young, affluent single consumers who spend more time online than any other segment.

Question

Quizplus · Accepted Answer

The "click-and-mortar" segment is defined as those who browse online but make their actual purchase in physical stores. Option A states exactly that, making it the best choice. Option B talks about those who rarely spend money online and use the internet only for information. Option C talks about those who spend the most money online but does not mention anything about purchasing from retail stores. Option D talks about those who use the internet to buy music, books, and computer software but doesn't mention anything about shopping at physical stores. Option E talks about young, affluent single consumers who spend more time online, but doesn't mention anything about their shopping behavior.

Online Consumer Lifestyle Segment Called "Click-And-Mortar