Cookies refer to
A) computer files that a marketer can download onto the computer of an online shopper who visits the marketer's website.
B) embedded programs that flash split-second subliminal messages at regular intervals.
C) benign threads that direct a customer to alternate websites that might be of interest to them.
D) embedded programs that follow a user's path from one site to another in order to determine where else a customer shops.
E) spyware used to retrieve personal information from a person's computer.
Correct Answer:
Verified
Q191: Multichannel marketing refers to
A) selling the same
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Q217: practice of using information provided by cookies
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Q219: online consumer who researches products online and
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