most common cross-channel shopping and buying path is to browse one or more websites and then
A) negotiate among competitors for the lowest price.
B) find the item on an auction site such as eBay.
C) contact the manufacturer directly.
D) click on the shopping cart icon to purchase the product or service.
E) purchase the item at a retail store.

Question

Quizplus · Accepted Answer

The most common cross-channel shopping path involves browsing online and then purchasing the item at a physical retail store, as consumers often prefer to see and try products in person before buying.

Most Common Cross-Channel Shopping and Buying Path Is to Browse