JCPenney has leveraged its store,website,and catalog channels with impressive results.A JCPenney customer who shops in all three channels-store,catalog,and website-spends four to eight times as much as a customer who shops in only one channel.JCPenney is likely following a(n)__________ strategy.
A) dual distribution
B) market penetration
C) cross-functional
D) interlocking marketing
E) multichannel marketing

Question

Quizplus · Accepted Answer

JCPenney's strategy of leveraging its store, website, and catalog channels to encourage customers to shop across multiple channels is a clear example of multichannel marketing. This strategy aims to provide a seamless and integrated customer experience across all channels, which can lead to increased customer loyalty and higher overall sales.

JCPenney Has Leveraged Its Store,website,and Catalog Channels with Impressive Results