problem that can occur from the use of a transactional website is __________,even though marketers claim the number of new customers they attract to stores offsets this problem.
A) customer attrition
B) stickiness
C) cannibalization
D) unauthorized buzz
E) excessive product returns

Question

Quizplus · Accepted Answer

Cannibalization is when sales from a website reduce sales from physical stores, which can be a problem for retailers that have invested heavily in physical locations. While marketers may claim that the number of new customers they attract to stores offsets this problem, it is still a potential issue that can cause revenue loss. The other options (customer attrition, stickiness, unauthorized buzz, and excessive product returns) may also be problems for transactional websites, but they are not specifically mentioned in the question as being caused by the use of a transactional website.

Problem That Can Occur from the Use of a Transactional