Question 1

disadvantage of using magazines as an advertising medium is

Accepted Answer

The long lead-time needed to place an ad in magazines can be a disadvantage as it does not allow for timely and flexible advertising. This can be a drawback for companies that need to respond quickly to changes in the market.

Question 2

advantage of using the yellow pages as an advertising medium is

Accepted Answer

The yellow pages are available 24/7/365, making them accessible at any time, which is an advantage for advertisers.

Question 3

advantage of using the yellow pages as an advertising medium is

Accepted Answer

The advantage of using the yellow pages as an advertising medium is that they have excellent coverage of geographic segments. This means that businesses can target specific areas where they want to advertise, and the yellow pages will have listings for that area. This is particularly useful for businesses that are looking to reach a local audience, as it can be difficult to do so through other advertising mediums.

Question 4

of the following statements are true about newspapers EXCEPT:

Accepted Answer

This statement is false. Most newspapers have not experienced a surge in both circulation and advertising revenue. In fact, many newspapers have experienced declines in both due to the rise of digital media.

Question 5

advantage of using newspapers as an advertising medium is

Accepted Answer

Newspapers have a strong reach in local markets, making them a good choice for small and medium-sized businesses who want to target their advertising to a specific geographic area. This is because the majority of the readership of a daily or weekly newspaper generally lives or works within the newspaper's distribution area.

Question 6

disadvantage of using newspapers as an advertising medium is their

Accepted Answer

Newspapers face competition for reader attention due to the presence of various articles, ads, and features, which can dilute the impact of an advertisement.

Question 7

advantage of using newspapers as an advertising medium is

Accepted Answer

Newspapers allow readers to clip and save ads, which can increase the likelihood of consumers remembering the advertisement and taking action. This is not a feature of other advertising mediums like television or radio.

Question 8

advantage of using newspapers as an advertising medium is their

Accepted Answer

Newspapers can lead to quick consumer response due to their timely nature and local reach, allowing advertisers to target specific audiences effectively.

Question 9

disadvantage of using newspapers as an advertising medium is

Accepted Answer

Newspapers have a short life span as they are usually discarded after one day or one week. This means that the advertisement has limited exposure compared to other mediums like television or internet which have a longer lifespan.

Question 10

Wall Street Journal and USA Today each have a national distribution of more than

Accepted Answer

Both the Wall Street Journal and USA Today have a national distribution of more than 1 million readers. Option A is too low, C and above are too high.

Question 11

Which of the following is a trend that influences newspapers today?

Accepted Answer

The growth in online newspapers is a trend that has had a significant impact on the newspaper industry. With more and more people accessing news online, traditional print newspapers have had to adapt and develop their online presence to remain competitive.

Question 12

Recent studies comparing advertising in different media suggest that magazine advertising

Accepted Answer

Recent studies indicate that magazine advertising is perceived to be more trustworthy, inspirational, and engaging than other media.

Question 13

disadvantage of using magazines as an advertising medium is

Accepted Answer

Magazines are typically published on a weekly or monthly basis, which means that they have a longer lead time and are not as timely as other advertising mediums, making them infrequent for advertisers who need to reach audiences quickly.

Question 14

Which of the following is a trend that influences newspapers today?

Accepted Answer

The growth in new types of news organizations, such as online news websites and social media platforms, has had a significant impact on the newspaper industry. Many readers are turning to these alternative sources for news, which has resulted in declining circulation and revenue for traditional newspapers.

Answer: E 
 Cheaper newsstand prices may have led to an increase in sales for some newspapers, but it is not necessarily a widespread trend that influences the industry as a whole. Additionally, a temporary increase in sales does not necessarily ensure the long-term viability of newspapers.

Question 15

advantage of using newspapers as an advertising medium is

Accepted Answer

Newspapers have a short lead time, allowing advertisers to quickly place ads and respond to market changes.

Question 16

disadvantage of using magazines as an advertising medium is

Accepted Answer

Magazines can be relatively more expensive compared to other advertising mediums, especially if the publication has a large circulation or is well-known in the market. This makes it difficult for small businesses or organizations with limited budgets to use magazines as an advertising medium.

Question 17

National advertising campaigns rarely include newspapers unless in conjunction with local distributors of their products.Exceptions to this would be national daily print versions of __________.

Accepted Answer

The Wall Street Journal and USA Today are both national daily print newspapers that are frequently included in national advertising campaigns. The other options listed are either not national daily print newspapers or not commonly included in national advertising campaigns.

Question 18

Trice Jewelers is a high-end independent jeweler located in Milwaukee.It specializes in custom jewelry and has been in business for decades.Which medium would be the best for Trice to use to reach potential customers with colorful long-lasting images and remind them that Trice is the source for all their gift-giving needs?

Accepted Answer

Magazines targeted towards wealthy residents of Milwaukee would be the best choice for Trice Jewelers to reach potential customers with colorful long-lasting images and remind them that Trice is the source for all their gift-giving needs. This medium would allow Trice to reach a specific and affluent audience with high-quality visuals that showcase their custom jewelry.

Question 19

advantage of using the yellow pages as an advertising medium is

Accepted Answer

Yellow pages have a long life span, as physical directories are often kept for an extended period, increasing the chances of visibility of an advertisement. This provides a sustained advertising presence that can potentially gain more leads and customers over a longer period.

Question 20

disadvantage of using newspapers as an advertising medium is their __________.

Accepted Answer

Newspapers often have relatively poor color reproduction compared to other advertising mediums like magazines or digital platforms, which can affect the visual appeal of advertisements.

Quiz 18: Advertising, Sales Promotion, and Public Relations

disadvantage of using magazines as an advertising medium is

advantage of using the yellow pages as an advertising medium is

advantage of using the yellow pages as an advertising medium is

of the following statements are true about newspapers EXCEPT:

advantage of using newspapers as an advertising medium is

disadvantage of using newspapers as an advertising medium is their

advantage of using newspapers as an advertising medium is

advantage of using newspapers as an advertising medium is their

disadvantage of using newspapers as an advertising medium is

Wall Street Journal and USA Today each have a national distribution of more than

Which of the following is a trend that influences newspapers today?

Recent studies comparing advertising in different media suggest that magazine advertising

disadvantage of using magazines as an advertising medium is

Which of the following is a trend that influences newspapers today?

advantage of using newspapers as an advertising medium is

disadvantage of using magazines as an advertising medium is

National advertising campaigns rarely include newspapers unless in conjunction with local distributors of their products.Exceptions to this would be national daily print versions of __________.

advantage of using the yellow pages as an advertising medium is

disadvantage of using newspapers as an advertising medium is their __________.