more competitors launch their own products and the product progresses along its life cycle,company attention is focused on creating __________ demand,or the preference for a specific brand.

Question

Quizplus · Accepted Answer

As more competitors enter the market and the product progresses along its life cycle, the focus shifts to creating selective demand, which is the preference for a specific brand. This is done through marketing efforts and creating brand loyalty among customers. Primary demand refers to the demand for a product category as a whole, while derived demand is the demand for a product that is driven by the demand for another product. Generic demand refers to the demand for a type of product that is not specific to any one brand. Secondary demand is the demand for a product that is generated as a result of the primary demand for another product.

More Competitors Launch Their Own Products and the Product Progresses