its recent "You're not you when you're hungry-Snickers satisfies" TV ad,Mars,the maker of the Snickers candy bar,repositioned Snickers from a candy bar dessert-like food to a snack food that can satisfy hunger.Mars used this repositioning strategy with its Snickers brand to __________.

Question

Quizplus · Accepted Answer

The repositioning strategy used by Mars with the Snickers brand was aimed at reaching a new target market segment, those who are looking for a snack food to satisfy their hunger instead of a candy bar dessert-like food. This suggests that Mars was not reacting to a competitor's position or catching a rising trend, nor implementing a global strategy, but rather changing the value offered to its customers by presenting Snickers as a snack food that can satisfy hunger.

Its Recent "You're Not You When You're Hungry-Snickers Satisfies" TV