aging baby boomer population has led to increased interest in developing and marketing products to satisfy the needs of this large market.As a result,moisturizing lotions and creams like Oil of Olay are now positioned as "age-defying" products.This is an example of which of repositioning action?

Question

Quizplus · Accepted Answer

The repositioning action of reaching a new market involves targeting a different demographic or consumer group, in this case, the aging baby boomer population, by marketing products like moisturizing lotions as "age-defying" to appeal to their specific needs.

Aging Baby Boomer Population Has Led to Increased Interest in Developing