process of segmenting a market and selecting specific segments as targets is the link between the various buyers' needs and
A) industry standards.
B) government regulations.
C) top-level management.
D) controllable environmental factors.
E) the organization's marketing program.

Question

Quizplus · Accepted Answer

The process of segmenting a market and selecting specific segments as targets is a crucial link that connects the various buyers' needs and the organization's marketing program. By considering the different segments of the market and understanding their unique needs, a company can create a tailored marketing mix that better meets the demands of the chosen target segments. Therefore, the organization's marketing program is the most relevant factor in this process.

Process of Segmenting a Market and Selecting Specific Segments as Targets