Product differentiation refers to
A) a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs.
B) the unique combination of product benefits received by targeted buyers.
C) those characteristics of a product that make it superior to competitive substitutes.
D) the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights.
E) a marketing strategy that involves a firm using different marketing mix activities to help consumers perceive the product as being different and better than competing products.

Question

Quizplus · Accepted Answer

Product differentiation is a strategy that involves presenting a product as unique and different from its competitors through various marketing mix activities like packaging, advertising, quality, and features. The goal is to create a perception of superiority and value in the minds of the consumers.

Product Differentiation Refers to