framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization is referred to as a __________.
A) payoff table
B) cross-tabulation
C) market-product grid
D) growth-share matrix
E) product differentiation table

Question

Quizplus · Accepted Answer

A market-product grid is a framework used to relate market segments of potential buyers to products offered or potential marketing actions by an organization. It is a visual representation of the various segments that a company identifies as potential target markets and the products or services that the company offers or could offer to each of those segments.

Framework to Relate the Market Segments of Potential Buyers to Products