market-product grid refers to
A) a visual representation of all products offered within a specific product class.
B) a framework used to compare the relative market share of one firm's product offerings to those of its competitors.
C) a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
D) a framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E) a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.

Question

Quizplus · Accepted Answer

The market-product grid is a framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization. It helps in identifying which products will appeal to which market segments, and enables firms to design marketing strategies that target those segments effectively.

Market-Product Grid Refers to