Procter & Gamble introduced Crest toothpaste,the first fluoride toothpaste,it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later,the same basic formula was given a fresh,minty flavor to appeal to adults.What marketing strategy did P&G use in this example?
A) product segmentation
B) market expansion
C) product differentiation
D) usage segmentation
E) psychographic segmentation

Question

Quizplus · Accepted Answer

P&G used product differentiation by changing the flavor of the same basic formula to appeal to different target markets (children and adults).

Procter & Gamble Introduced Crest Toothpaste,the First Fluoride Toothpaste,it Was