Reebok makes shoes with DMX Shear and Foam cushioning.The Premier Control shoe is made for runners whose feet tend to turn out.The Premier Road is made with extra cushioning for pavement runners.This strategy is an example of
A) mass customization.
B) customized manufacturing.
C) market segmentation.
D) single chain marketing.
E) market specific selection.

Question

Quizplus · Accepted Answer

This strategy is an example of market segmentation, as Reebok is targeting specific segments of the running market (i.e. those with feet that turn out and pavement runners) with different product offerings. Mass customization and customized manufacturing would involve more personalized products for individual customers, whereas single chain marketing and market specific selection are not applicable in this context.

Reebok Makes Shoes with DMX Shear and Foam Cushioning