phrase "relatively homogeneous collections of prospective buyers" is most descriptive of
A) demographic clusters.
B) organizational buyers.
C) ultimate consumers.
D) market segments.
E) qualified prospects.

Question

Quizplus · Accepted Answer

The phrase "relatively homogeneous collections of prospective buyers" indicates that the group being referred to in the question shares common characteristics or preferences that make them more likely to respond positively to a particular marketing strategy. This is a key characteristic of market segments, which are groups of consumers who share similar needs, interests, or behaviors. Demographic clusters, organizational buyers, ultimate consumers, and qualified prospects may also share certain similarities, but this answer best reflects the idea of a cohesive group of potential buyers.

Phrase "Relatively Homogeneous Collections of Prospective Buyers" Is Most Descriptive