be identified as a market segment,its members must
A) represent a large share of the entire market and have buying power.
B) have common needs and respond similarly to a marketing action.
C) have different needs and have potential for future growth.
D) have different needs and respond similarly to market actions.
E) have the potential for future growth and increased profit or ROI.

Question

Quizplus · Accepted Answer

Market segments are groups of consumers who have common needs and respond similarly to marketing actions. This allows companies to tailor their marketing efforts to the specific needs and preferences of each segment, resulting in more effective marketing and higher sales. While representing a large share of the market and having buying power may be relevant factors in identifying a market segment, they are not sufficient on their own. Similarly, potential for future growth or increased profit or ROI may be considerations, but they are not necessary for identifying a market segment.

Be Identified as a Market Segment,its Members Must