Market segmentation involves aggregating prospective buyers into groups that (1)will respond similarly to a marketing action and (2)
A) respond similarly to marketing messages.
B) have common needs.
C) have similar shopping styles.
D) will become loyal customers.
E) will become stakeholders of the organization.

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a large market into smaller homogeneous groups of consumers who have similar needs, interests, and preferences. The purpose of this division is to create a targeted and relevant marketing strategy that will resonate with the specific needs of each group. Therefore, market segmentation involves grouping prospective buyers who have common needs and characteristics. Choices A, C, D, and E are too narrow in scope to be the best answer for this question.

Market Segmentation Involves Aggregating Prospective Buyers into Groups That (1)will