marketing strategy that involves a firm using different marketing mix activities to help consumers perceive the product as being different and better than competing products is referred to as __________.
A) product repositioning
B) points of difference
C) market differentiation
D) product positioning
E) product differentiation

Question

Quizplus · Accepted Answer

The marketing strategy described in the question is referred to as product differentiation, which involves creating a unique product that is perceived as being different and better than competitors. Product repositioning involves changing the way a product is marketed to better appeal to a different target market, while market differentiation is the process of identifying and creating distinct market segments. Points of difference and product positioning are both related concepts, but do not fully encompass the idea of using various marketing mix activities to differentiate a product.

Marketing Strategy That Involves a Firm Using Different Marketing Mix